Google Business Profile Management — for UK Trades.
The thing that gets you in the top 3 of the local map pack. Managed properly every month: posts, photos, Q&A, review strategy, citations, rank tracking from your address. £297/month, on top of any Kopa plan.
The map pack is where tradies win jobs.
When a homeowner searches "plumber near me" or "electrician cardiff," the first thing they see is the local map pack — three Google Business Profile listings with a map above them. The three listings in that pack get about 65% of all the clicks. Position 4 and below? Virtually zero.
Which is why "being on Google" isn't the goal. Being in the top 3 of the local map pack is the goal.
Most trades either have a half-filled-in GBP that was set up years ago and never touched, or they've paid an "SEO agency" £500/month who did nothing except send a monthly PDF showing keywords nobody searches. GBP done properly is a mix of profile hygiene, ongoing content, local citations, and the website behind it.
What managed GBP actually involves.
- Profile audit + optimisation. Categories, services, service-area setup, business description, hours, products/services, attributes — all tuned for how your customers actually search.
- Monthly posts. Updates on jobs completed, offers, seasonal content. Google wants to see activity.
- Monthly photos. Real job photos geotagged to your service area. Not stock images.
- Q&A seeding + management. We pre-answer the questions tradies get asked most. Monitors for new ones.
- Review strategy. Automated review requests after every job (built into the Kopa plan underneath), responses to every review (Google weights response rate), filtering of unhappy feedback into your inbox before it hits Google.
- 2 new local pages a month on your website. Each one targeting a specific service in a specific area. Builds the local footprint Google uses to rank you.
- Citation building. Consistent NAP (name, address, phone) across 20 UK directories including Bing Places, Apple Maps, Yell, FreeIndex and others — the signals Google and AI tools cross-reference.
- Rank tracking. Weekly rank checks for your 3 agreed keywords from your postcode. Monthly report showing movement.
The Map Pack Promise
On The Kopa System or Kopa Pro with the GBP Management add-on, if we don't get you to the top 3 of Google Maps for your 3 agreed keywords within 120 days, we keep working free until you're there. Full conditions discussed on the call. Starter plan alone doesn't include GBP Management or the Map Pack Promise.
Who it's for — and who it isn't.
Good fit:
- You trade in a definable area (a town or set of towns) — not UK-wide.
- You have a real address Google can verify. Not a PO box.
- You're on The Kopa System or Kopa Pro (the base plan feeds the local pages, review funnel, citations).
- You can respond to leads reasonably promptly — Google watches engagement signals.
Bad fit:
- You want to rank nationally. Map pack is local-intent only — if your customers are UK-wide, this isn't the right lever.
- You're just starting out with no address, no reviews, and no trading history. Google takes 3–6 months to warm new profiles even with everything right.
- You're on the Starter plan only. GBP Management needs the depth of The Kopa System or Pro to work properly.
How it fits with Kopa's plans.
GBP Management is an add-on, not a standalone service. It's £297/month on top of any Kopa plan from £197/mo. The reason: GBP doesn't rank in isolation. It needs the website, the local pages, the citations, the review funnel, and the follow-up system around it. The Kopa plan ships all of that; GBP Management is the active monthly optimisation layer on top.
Most tradies landing here pair it with The Kopa System (£297/mo) + GBP Management (£297/mo) = £594/month. That combo gets you the full Kopa Build Standard, the quote-chasing pipeline, 20 UK directory citations as base-level, plus the active monthly GBP work on top — with the Map Pack Promise backing it.
If you also want paid lead velocity on top, bolt on the Facebook & Instagram Ads add-on as well.
Common questions.
What is Google Business Profile management?
How do I get in the top 3 of the Google Map Pack?
What's the Map Pack Promise?
Can I buy GBP Management without a Kopa plan?
How long does GBP optimisation take to show results?
What's the difference between SEO and GBP management?
Want in the top 3 of the map pack?
20-minute discovery call with Osh. We'll check your current GBP, your competition, and whether the Map Pack Promise is achievable in your area. Honest answer either way.
Discuss My Options