Facebook Ads For Trades — That Actually Book Jobs.

Most tradie Facebook ads don't work.

Here's the honest version. Most tradies who've tried Meta ads have either: (a) run them themselves at £5/day on their phone with no idea what they're doing, or (b) hired an agency charging £1,000+/month who ran generic "we build dreams" image ads and torched the budget on wrong-intent clicks.

What actually works for trades in 2026:

• Short-form video from real jobs. You on a rewire. A boiler install. A kitchen fit. Homeowners stop scrolling for 15 seconds of a real tradie, not a stock photo.
• Tight local targeting. Postcode-level targeting + homeowner income filters. Not "all of UK age 30-65."
• Lead capture that doesn't leak. The site, missed-call text-back, and 24/7 auto-reply need to be running BEFORE ads switch on. Otherwise you pay for clicks that go nowhere.
• Weekly optimisation. Creative fatigues fast on Meta. Ads need rotating, tested, and killed/scaled weekly — not set-and-forget.

That's what Kopa's Facebook & Instagram Ads add-on does. Not a side service. Not a junior managing twenty accounts. Osh runs it himself using the same ads system Kopa uses to get its own clients.

What's actually included.

• Ad account setup + Pixel/Events API install. Proper tracking so Meta's algorithm learns what a good lead looks like. If you don't have tracking in place, there may be a one-off £250–£500 setup fee discussed on the call.
• Creative strategy + brief. We work out what to shoot. If you need a Content Day to capture it properly, that's a separate add-on.
• Campaign build + testing. Multiple ad sets, multiple creative angles, split tests from day one.
• Weekly optimisation. Creative rotation, bid adjustments, audience refinement.
• Monthly reporting. Ad spend, cost per lead, conversion rate. The numbers that matter — not a 40-page PDF nobody reads.
• Direct access during the campaign — you can WhatsApp Osh with questions.

Who it's for — and who it isn't.

Good fit:

• You're established and already converting enquiries into jobs — you want to turn the volume up.
• You're brand new with zero enquiries today and need lead velocity fast (organic alone takes 2–3 months to compound).
• Your job value is £800+ (margins can absorb £15–£30 cost per lead).
• You've got time to shoot short-form video or you're willing to book a Content Day.
• You can respond to leads within 15 minutes during working hours (ads bring warm leads — speed to lead matters).

Bad fit:

• Your job value is under £300 (the maths doesn't work — ad cost eats margin).
• You don't have a Kopa plan running underneath (ads to a weak site burns money).
• You want cheap ads at £5/day. That's not what this is.
• You can't commit to 90 days — Meta's algorithm needs 4–6 weeks just to learn, and judging ads on week 2 is burning money.

How it works with your Kopa plan.

Facebook & Instagram Ads is an add-on, not a standalone service. It bolts onto any of the three Kopa plans — Starter (£197/mo), The Kopa System (£297/mo), or Kopa Pro (£497/mo).

The reason: ads sending traffic to a site that doesn't convert is a waste of money. The plan handles the website, lead capture, quote-chasing, review funnel, and local SEO. The ads add paid lead velocity on top. Everything works together.

For most tradies landing here from an ad search, the natural combo is:

• The Kopa System (£297/mo) + Facebook & Instagram Ads add-on. You get the quote-chasing pipeline (so paid leads don't die on day 2), the full Google Business Profile (so you also get organic in parallel), and managed Meta ads. This is where most £15–20k/mo trades sit.
• Kopa Pro (£497/mo) + ads add-on. If you want direct WhatsApp access to Osh during the campaign and a weekly blog post adding to your organic footprint.

Pricing for the ads management is quoted on a discovery call based on your market, your budget, and whether you already have tracking in place. Ad spend is separate and paid direct to Meta — you own the ad account, Kopa doesn't touch the spend.