The 8 non-negotiables we install on every plan.
The core system every UK trade business needs to stop leaking leads and start compounding. Same base on Starter, Growth and Pro, you just choose how much help you want on top.
Why it's the Foundation
Most trade businesses leak leads before they even get to the website. Weak Google ranking. Missed calls. Quotes that go cold. No reviews to compete. If any of these are broken, no amount of paid ads will fix it, you'll just pay to drive more traffic into a leaky bucket.
The Kopa Foundation is the bucket. It's the 8 things we install for every client at setup so that from day one you're not leaking. A high-converting 25–60 page website. Local SEO baked in. AI visibility signals. Missed-call text-back. Review funnel. Pipeline tracking. Reactivation campaigns. 30-day post-launch review.
Once that holds, you can pour petrol on it with Meta ads, GBP Management, or a Content Day, whatever fits. But the Foundation goes first. On every plan. No exceptions.