Marketing For Trade Businesses In
South Wales.
Websites and systems that turn Google searches into paying jobs — from Cardiff to Chepstow, Swansea to the Valleys. Built for plumbers, roofers, electricians, builders, cleaning companies, locksmiths, tilers, plasterers and every other South Wales home-improvement trade. Live in 7–10 working days.
150+
Towns We Cover In South Wales
Local pages for every South Wales town on our books. Click through to see how Kopa fits trades in your area.
Real Trade. Real Words.
You're Grafting Across South Wales. The Phone Isn't Ringing Enough.
The M4 corridor is packed with tradesmen. So are the Valleys. So is Cardiff, Newport, Swansea and every postcode in between. When somebody in your patch Googles "electrician near me" or "plumber in Bridgend", one name shows up first — and it's rarely the best one on the tools. It's the one with the sharpest marketing.
Meanwhile you're relying on word of mouth, a Facebook page that pulls in tyre-kickers, and a three-page website that's looked the same since 2019. No lead capture. No missed-call text-back. No follow-up. Nothing pulling you from an average £900 week up into consistent five-figure months.
The trade is the easy bit. The marketing is the leak.
Built For The Trades That Run South Wales
Same system. Different flavours depending on what you actually do on the tools.
Every plumber from Cardiff to Swansea is scrapping for the same "plumber near me" search. The ones winning it aren't the best plumbers — they're the ones showing up on Google and ringing back inside a minute.
Kopa builds a full multi-page plumbing site with dedicated pages for boiler installs, emergency call-outs, bathroom fits and the towns you cover. When someone in Newport Googles at 8pm because their boiler's packed in, your name shows up, they hit call, and if you can't answer — a text goes back automatically within seconds.
Do the maths on a £900/week South Wales plumber: one or two extra jobs a month covers the £197 twice over. Most add more than that.
South Wales weather does the marketing job for you — every serious wind or downpour along the Bristol Channel from Barry to Port Talbot means slipped slates, ridge damage, and homeowners looking for a roofer that same afternoon. The question is whether Google shows them you or somebody else.
Kopa's roofing sites rank for storm-damage, flat-roof and re-roofing searches across the whole region — Bridgend, Merthyr, the Valleys, Vale of Glamorgan. Every enquiry gets caught automatically, so nothing sits in a voicemail while you're up a scaffold.
Review requests fire out after every job, so your Google star count climbs month after month. That matters — because when a homeowner is choosing between three roofing quotes, they pick the one with the reviews.
EICR reports, EV chargers, fuseboard upgrades, solar hookups — sparks in South Wales have never had it busier. Cardiff Bay alone is stacked with new-build flats crying out for certified work. Rural Vale is riddled with older properties that want a rewire. And every second driveway from Newport to Neath is queued up for an EV point.
Kopa builds you a site with a page for each service and each town you cover, so when someone Googles "EICR Caerphilly" or "EV charger installation Cardiff", you turn up. Missed-call text-back means every enquiry gets captured — even when you're in a loft with your hands full.
The follow-up sequences chase quotes automatically for 30 days. Most sparks don't bother. Honestly? It's the difference between winning half your quotes and winning most of them.
Extensions in the Vale. Loft conversions in Caerphilly. Full renovations in the Valleys. Garden rooms in Penarth. South Wales homeowners are spending more on their houses than they have in a decade — and they're all Googling before they pick a builder.
Kopa builds you a proper multi-page builder site — gallery, dedicated pages for extensions, loft conversions and renovations, plus local pages for every town from Bridgend to Newport. Built to rank on Google and make you look like the serious outfit you already are.
Seasonal campaigns fire on their own — garden rooms in spring, kitchen extensions in autumn — so the phone keeps ringing when your competitors go quiet. You stay on the tools. Kopa runs the marketing.
Every other home-improvement trade too. Cleaning companies, locksmiths, plasterers, tilers, painters and decorators, tree surgeons, gardeners, driveway and paving mobs, CCTV and security installers, chimney sweeps, oven cleaners, gutter cleaners, handymen, removals — if you work with local customers across South Wales and live off a full diary, the same Kopa System is built for you too.
You've Been Sold The Dream Before. Fair.
Most trade marketing agencies charge you a fortune for stock templates, ghost you after month two, and lock you into 12-month contracts. Then they hold your website hostage the second you try to leave. That's not what this is.
I'd Rather Build Something With You For The Long Haul.
A proper build is a lot of front-end work. Multi-page website, Local SEO foundation, automation system, review funnel, follow-up sequences. I'm not interested in churning through a hundred clients on a 3-month contract. That's how the "crappy agency" model works. That's exactly what this isn't.
So why do I do it? Because I believe in overdelivering. Because I want you to stick around for years, not months. Honest bit though — the £197 isn't a lead-generation service with a promised number of calls per month. It's the foundation that gets your business into a solid state so your Google ranking compounds, the review system does its work, and organic calls come in over time without you buying them. Loads of my South Wales clients happily stay on £197 forever and the diary keeps filling on the back of it. If you want to actively pull that timeline forward — or if you're brand-new with no lead history and no reviews yet and can't wait for organic to compound — that's what the Facebook & Instagram Ads bolt-on is for (£997/mo + ad spend, 90-day minimum): a batch of short-form videos of you on real South Wales jobs, plus Meta ads managed targeting your towns. Optional accelerator, not a forced next step — and yes, if you're up for it a few months in, that's when I might pop up and suggest it.
That's the plan. It's not a secret. I'd rather build something with you for the long haul than churn through a hundred clients on 3-month contracts. That's how the "crappy agency" model works — and that's exactly what this isn't.
Four Pillars. One System. Zero Missed Leads.
The same system running for tradesmen across the UK — installed on your business in under two weeks.
From Call To Live In 7–10 Working Days.
The Kitchen Renovators
Full SEO-Stacked Site + System
A multi-page website engineered to rank for "kitchen makeovers Worcestershire" — with the capture-and-convert system built in from day one. Same shape of build we run for South Wales trades.
3 Plans. From £197/month.
Three plans — Starter £197, Growth £297, Pro £697. All in. No surprise invoices. See the pricing page for the full feature comparison.
Starter
Never miss a lead
The foundation installed. Plug the leaks and compound.
£197/mo
- 25–60 page site
- Missed-call text-back
- Review funnel
- AI visibility
Growth
Chase every quote
Everything in Starter + the quote-chase pipeline + GBP + directories.
£297/mo
- Everything in Starter
- The Kopa CRM Pipeline
- Google Business Profile
- Monthly check-in with Osh
Pro
Osh direct
Growth + GBP Management, custom CRM build + WhatsApp Osh.
£697/mo
- Everything in Growth
- GBP Management
- Custom CRM & Sales Journey
- WhatsApp Osh directly











