Why You Need a Blog in 2023

You have likely come across this article as you are trying to figure out if a blog is still relevant in 2023. Whilst this form of marketing came into its own during the early 2010s, we can confirm there are still many benefits of crafting some strategic text as we steam towards 2024. The fact that 77% of internet users still read blogs and around 572 million blogs online as of 2022 shows that this marketing method is still hugely popular.

How Can A Blog Improve My Website?

Blogging has become an essential part of online communication, and it is here to stay. With social media platforms like Facebook and Twitter gaining more popularity every day, you might be wondering if you still need a blog in 2023. The answer is yes, you do. Here are some reasons why having a blog is still relevant in 2023.

1. A blog is an excellent platform for you to share your thoughts and ideas with both potential and existing consumers.

It allows you to express yourself and showcase your expertise in a particular field which is essential for standing out against competitors. This is especially important within saturated markets as customers often make their decision based on perceived quality. 

Whether you are a small business owner, product entrepreneur or even a big brand, having a blog can help you establish yourself as an authority in your niche.

2. Heard of the saying there is power in numbers? For brands, this comes in the form of a passionate community of like-minded individuals who share the same interests and love of your product or service.

By creating content that resonates with your audience, you can attract readers who are interested in what you have to say. You can use your blog to engage with your readers, answer their questions, and build relationships with them.

3. A blog is an excellent way to drive traffic to your website and increase your online visibility. By creating high-quality content that is optimised for search engines, you can attract more visitors to your website and improve your search engine rankings. This can help you attract customers, generate leads, and grow your business.

A relevant blog is also important for improving domain authority, as many search-engine algorithms look for quality of information as their main method of assessing rankings. 

What Should I Be Writing About?

Finding relevant blog topics can sometimes be challenging, but there are several ways to make it easier. One way is to brainstorm ideas related to your niche or industry. Consider the questions your audience might have or the topics they might be interested in. You can also look at popular blogs in your industry to see what topics they are covering.

Another way to find relevant blog topics is to use keyword research tools. These tools can help you identify the keywords and phrases people seek in your industry. You can then use these keywords to create blog topics that are more likely to attract readers. You can also look at social media platforms to see what topics are trending in your industry. This can give you valuable insight into your audience's interest and what they are talking about.

Some questions you should also ask yourself when planning content to ensure its relevance are as follows:

• What call to action will I embed within my writing?
• What customer segment am I trying to target?
• How does this content compare to competitor information?
• What evidence is there to back up my points?
• What is the intended onward customer journey?

What Are The Benefits of Writing Blog Content?

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• The content you create for a blog post can also be re-purposed across other digital marketing channels, offering you many marketing assets from a one-off task.
• Creating content also encourages you to get creative with your product proposition, which could lead you to find other ways of positioning your commercial goods.
• A developed website that is regularly updated leaves a positive impression on consumers.
• You can outsource the task for an affordable price.

At Kopa Marketing, we love working with clients with strong and inviting websites, making our PPC activity much more effective. Contact us today to learn more about how we can help you optimise your digital presence.

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