Retargeting Facebook Adverts: Do They Work?

Marketing

Kopa Marketing

December 7, 2023

Retargeting Facebook Adverts: Do They Work, and how effective are they?

Facebook advertising is a great way to reach a vast audience and show them that your business is worth their time and money. The platform has more than 2.7 billion active users, and as such, it’s the largest social media platform on the internet today. Facebook offers a cost-effective advertising solution and allows businesses to pay only when a user clicks on their advert.

It also uses its data to create Lookalike Audiences, so that you can target your advert at users who are likely to click on your advert and use your services. Another option is to use audience retargeting; sharing your Facebook advert with users who have already visited your website, as well as existing customers. Many businesses might wonder if this is an advisable strategy- after all, aren’t you just wasting your money pushing your offering at people who already use it?

The team at Kopa Marketing understand Facebook advertising is a little more complicated than that, which is why we discuss whether or not retargeted adverts work in our latest blog post.

You Can Retarget Customers Who Got Distracted

Customers don't always have a smooth experience while browsing your website. They may get distracted by the door bell, or a phone call or childcare. They may have closed the browser and totally forgotten about your business. In the olden days, these customers would be considered lost. But now, alongside the Facebook pixel, business owners have the power to retarget previous website visitors. Read our blog on why the Facebook pixel is so important.

You can now retarget these vistors with the exact product they were just looking at, you can even offer a discount to users who have visited the site X amount of times.

Facebook Retargeting Ads Improve Brand Recognition

Just because someone was once a customer, doesn’t mean that they’re going to come back to your company, or that they even remember much about you. With everything they need at the click of a mouse, today’s consumers are often unaware of where they purchased things, so you need to reinforce your branding.

The best way to do this is to relentlessly target your previous clients, as well as new ones. Using Facebook retargeting ads, you can reinforce your business branding and remind past customers that you’re still available to support them.

You Can Share New Releases Using Facebook Retargeting Ads

While you might not think that you need to keep advertising to consumers who have become customers, you do need to keep them updated about your product or service offering. If they’re not aware of your latest developments, then they won’t be able to take advantage of them. As a result, you’ll miss out on business.

So, whenever you update your offering and add new solutions, you should release a retargeted advert on Facebook to keep your existing customers engaged and show them that your business offers what they want.

Conclusion: Retargeting Has Many Benefits

As Facebook adverts, like Google adverts, are pay-per-click (PPC), you’ll only pay if a user clicks on it. If they notice it and choose to ignore it, then you haven’t lost anything.

Facebook retargeting ads are great because you can target people who you know are quite interested in your business. Our statistics show, that clients achieve a much lower cost per result on retargeting campaigns than cold audience campaigns.

To learn more about Facebook advertising, and to receive tips from the experts, follow Kopa Marketing’s blog. We discuss why every business needs the Facebook pixel in 2020, Facebook shopping and much more.